You are IN to WIN!
Check out our latest blogs:
Sung Jingles are one of the most effective ways to strengthen your brand and help listeners recognize your station. The perfect way to transition from segment to segment, jingles are an important factor in creating a slick sounding, brand conscious station, but what...read more
Great audio is a must when promoting and marketing, stamping your broadcast with your unique identity; but it’s tricky to hit just the right note and to reach out and get your listeners attention, so you need your audio to be effective. Creating great audio take three...read more
The Maori All Blacks Management Team lists no less than ten coaches. Like most sports, the casual fan sometimes fails to recognize how many coaches are involved behind the scenes compared to the number of players on the pitch. If you run a radio show, you’re actually...read more
Rhetorical questions don’t seem like a very big deal. I mean, what’s the harm in asking a question? Well, if you’re in the public eye (or in this case, the public ear), they can be a big deal. Rhetorical questions – defined as questions that are asked which do not...read more
It’s true that morning commuters have more options now than before. There’s the podcast. There’s the iPod. There are even books on tape. Still, radio is kind because it’s convenient and always on. There’s no setup, no downloading and there are so many options. So you...read more
The future of radio, like anything, houses a ton of uncertainty. But that doesn't mean aware and forward thinking managers can't anticipate the skills needed to thrive in the future of the industry. With the increase of automated cars, instant podcasts and electronic...read more