The one thing most of us like to talk about is…well, ourselves. Considering that, radio announcers probably have the best job ever. They are encouraged to bring in their personality and flair to the microphone. This gives the show a distinct identity. So, how much ‘me’ should radio jockeys bring to their shows?
Connection is Key
If we were to sit and listen all day to an announcer just talk about themselves, we would change the frequency. But if the same announcer were to talk about things that we could relate to, then our ears would be tuned in to that show. Connection is the key.
Being real is the key.
Radio jockeys have to follow the format laid down by the station. Instead of being restricted by the rules, they can use the framework to express their individuality and connect with the listeners. Radio show hosts can dip into their personal experiences and share passions, hobbies, and interests. These personal facts can be used to form a compelling on-air narrative that listeners engage with.
Breaking The Stereotype
Talking about real experiences allows the announcer to break away from the format stereotype and give the show a spontaneous, authentic tone. Authenticity negates the trap of over-formatting that certain frequencies can fall into, becoming predictable in the process. The audience should be pulled along conversational flow instead of waiting for the next song to be played on air.
Crossing The Line
Bringing one’s personality to the show is fine as long as it does not become a mouthpiece for personal propaganda. Radio announcers can, sometimes, talk about opinions and issues that may not be suitable for the audience that tune in. This could drive the listeners away – a cardinal sin of radio.
Radio announcers who project parts of their selves that their audience can relate with have got the ideal amount of ‘me’ on air.
Jingles & Imaging
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