Businesses must get a Commercial Sung Advertising Jingle!
Anchoring is a term used in psychology and often a pop-term for a fixed reminder of a feeling, thought or experience. So for business, a Commercial Advertising Sung Jingle is one of the best ways to ‘anchor’ an audience to a brand, event or experience. Songs and...
Radio Imaging Scripts: Sensational or sub-par?
In order to demonstrate the key differences in script impact for Radio Imaging, we’re going to guide you into a quick and easy experiment and exercise. All you need is radio access and a discerning ear… The Experiment Take a moment and scan a range of radio stations...
Paint by Words – Radio Imaging
You’re busy and we want to save you time. Here, we capture the Radio Imaging task, with production planning and delivery impact as the focus. We want to ensure that you achieve your stations maximum potential in production value. Superior Radio Imaging production...
Podcasting Power
Podcasting Power We hear the term thrown about all time but just in case you’ve been too busy managing a radio station, here’s the unofficial ‘Podcasting for Dummies’ Guide and don’t worry, we won’t tell anyone you read it....
Why jingles use repetition
While most people curse a little when a catchy repetitive jingle gets stuck in their head, only few stop to think about the reason it stuck there. The truth is that advertisers spend a lot of time and often pay big bucks hiring firms to craft a repetitive combination...
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