by ethan | Jan 1, 2018 | Marketing, Radio, Radio Industry, Radio Production, Radio Programming
Anchoring is a term used in psychology and often a pop-term for a fixed reminder of a feeling, thought or experience. So for business, a Commercial Advertising Sung Jingle is one of the best ways to ‘anchor’ an audience to a brand, event or experience. Songs and...
by ethan | Nov 25, 2016 | Radio, Radio Industry
Good things come in small packages. They also come in unexpected packages. And that’s a good thing because using this concept can help any Programme Director / boss become a better one – one who has employees that are encouraged and inspired. Often, we...
by ethan | Nov 4, 2016 | Radio, Radio Industry
The Maori All Blacks Management Team lists no less than ten coaches. Like most sports, the casual fan sometimes fails to recognize how many coaches are involved behind the scenes compared to the number of players on the pitch. If you run a radio show, you’re actually...
by ethan | Oct 21, 2016 | Radio, Radio Industry, Radio Programming
It’s true that morning commuters have more options now than before. There’s the podcast. There’s the iPod. There are even books on tape. Still, radio is kind because it’s convenient and always on. There’s no setup, no downloading and there are so many options. So you...
by ethan | Oct 14, 2016 | Radio, Radio Industry, Radio Programming
The future of radio, like anything, houses a ton of uncertainty. But that doesn’t mean aware and forward thinking managers can’t anticipate the skills needed to thrive in the future of the industry. With the increase of automated cars, instant podcasts and...
by ethan | Oct 5, 2016 | Radio, Radio Industry, Radio Programming
Podcasting has completely changed the radio scene. Popularity and listeners have more than doubled in the past five years and the trend does not seem to be slowing down. So what better way to increase your market than to incorporate podcasts into your scheme. Let’s...