by ethan | Apr 6, 2018 | Marketing, Radio Production, Radio Programming
Radio commercials are one of the top forms of advertising for many local and larger scale businesses across the world. Radio ads are usually relatively short, comparatively cheap to run, and extremely effective when done right. Creating a radio commercial can be...
by ethan | Jan 1, 2018 | Marketing, Radio, Radio Industry, Radio Production, Radio Programming
Anchoring is a term used in psychology and often a pop-term for a fixed reminder of a feeling, thought or experience. So for business, a Commercial Advertising Sung Jingle is one of the best ways to ‘anchor’ an audience to a brand, event or experience. Songs and...
by ethan | Jul 10, 2017 | Marketing, Radio Industry, Radio Programming
In 2017 there are more radio stations now than ever. Streaming on the air, online and even from a bedroom at home, there’s so much to be learned and lots to be gained! The best way to stand out from the thousands of online channels and hundreds of national radio...
by ethan | May 18, 2017 | Marketing, Radio Industry, Radio Production
In order to demonstrate the key differences in script impact for Radio Imaging, we’re going to guide you into a quick and easy experiment and exercise. All you need is radio access and a discerning ear… The Experiment Take a moment and scan a range of radio stations...
by ethan | Sep 27, 2016 | Marketing, Radio, Radio Industry
You’re probably aware that connecting with listeners on social media sites is an important and free way to market your radio station. But are you taking advantage of these platforms to draw in more listeners and keep them involved and engaged? Or are you misusing the...
by ethan | Sep 20, 2016 | Marketing, Radio, Radio Industry
“What are good and bad radio advertising prices?” “What radio stations should I advertise on?” “How many spots should I air on a radio station?” “How much should I spend on radio advertising? “How do I know I am getting...