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Sung Jingles are one of the most effective ways to strengthen your brand and help listeners recognize your station. The perfect way to transition from segment to segment, jingles are an important factor in creating a slick sounding, brand conscious station, but what...read more
Great audio is a must when promoting and marketing, stamping your broadcast with your unique identity; but it’s tricky to hit just the right note and to reach out and get your listeners attention, so you need your audio to be effective. Creating great audio take three...read more
It’s true that morning commuters have more options now than before. There’s the podcast. There’s the iPod. There are even books on tape. Still, radio is kind because it’s convenient and always on. There’s no setup, no downloading and there are so many options. So you...read more
The future of radio, like anything, houses a ton of uncertainty. But that doesn't mean aware and forward thinking managers can't anticipate the skills needed to thrive in the future of the industry. With the increase of automated cars, instant podcasts and electronic...read more
Podcasting has completely changed the radio scene. Popularity and listeners have more than doubled in the past five years and the trend does not seem to be slowing down. So what better way to increase your market than to incorporate podcasts into your scheme. Let’s...read more
You’re probably aware that connecting with listeners on social media sites is an important and free way to market your radio station. But are you taking advantage of these platforms to draw in more listeners and keep them involved and engaged? Or are you misusing the...read more