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Our Latest Blogs:

Three (Affordable) Ways to Inspire Your Crew to Work Harder

Good things come in small packages. They also come in unexpected packages. And that’s a good thing because using this concept can help any Programme Director / boss become a better one – one who has employees that are encouraged and inspired. Often, we look for ways...
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Managing your team

The Maori All Blacks Management Team lists no less than ten coaches. Like most sports, the casual fan sometimes fails to recognize how many coaches are involved behind the scenes compared to the number of players on the pitch. If you run a radio show, you’re actually...
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Is it just a question?

Rhetorical questions don’t seem like a very big deal. I mean, what’s the harm in asking a question? Well, if you’re in the public eye (or in this case, the public ear), they can be a big deal. Rhetorical questions – defined as questions that are asked which do not...
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What Do Morning Commuters Want to Hear?

It’s true that morning commuters have more options now than before. There’s the podcast. There’s the iPod. There are even books on tape. Still, radio is kind because it’s convenient and always on. There’s no setup, no downloading and there are so many options. So you...
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Keep Your Radio Shows Up with the Future

The future of radio, like anything, houses a ton of uncertainty. But that doesn't mean aware and forward thinking managers can't anticipate the skills needed to thrive in the future of the industry. With the increase of automated cars, instant podcasts and electronic...
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The Podcast and your Radio Voice

Podcasting has completely changed the radio scene. Popularity and listeners have more than doubled in the past five years and the trend does not seem to be slowing down. So what better way to increase your market than to incorporate podcasts into your scheme. Let’s...
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Does your Facebook content go with your radio content?

You’re probably aware that connecting with listeners on social media sites is an important and free way to market your radio station. But are you taking advantage of these platforms to draw in more listeners and keep them involved and engaged? Or are you misusing the...
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How much do radio advertising rates matter?

"What are good and bad radio advertising prices?" "What radio stations should I advertise on?" "How many spots should I air on a radio station?" "How much should I spend on radio advertising? "How do I know I am getting the best radio advertising rates?" These are the...
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Native content: why your station should be using it for social media.

How do you promote your station on Facebook? On twitter? On Instagram? Do you work up a post and then share it across all your social media platforms? If so then I have news for you friend. Stop it. The only way social media works well to promote your station is if...
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No more Pokemon… is your station the next big craze?

Kids today. What with their Pokemon Go, and before that Angry Birds, before that Candy Crush, and before that…. Wait, I’m sensing a pattern here. It seems that today people are a fickle bunch. It only takes looking at the ever-rolling wave of fad after fad that...
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What the future of self driving cars could mean for radio

No matter what your thoughts or feelings are about self-driving cars it seems the future is now, whether we are ready or not! In fact some experts predict autonomous cars outnumbering user driven cars in less than 4 years, and that could mean a big change to how...
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How to increase your web radio station audience

Setting up an internet radio station is an exciting process, but nothing is more exhilarating than seeing your listenership and fan base numbers tick up. However getting the ball rolling and attracting new listeners is one of the toughest jobs in starting a station,...
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